Josh Martin is an incredible surfboard shaper out in Dana Point, CA. He learned his craft from his father, a legendary shaper who built boards for some of the most famous surfers of all time. Josh is one of the few people who still shape boards by hand and because of that, he fits into the blue collar Carhartt world. Using this process of shaping a board by hand, we were able to weave the Hurley and Carhartt brands together in this great spot. What makes this spot even more special, is that we had the pleasure of working with the incredible John C. McGinley for the voice over.