This project is a great example of my strengths as a creative producer. I was given a brief for the campaign of the 50th anniversary of the Carhartt Active Jacket. The line was “You Don’t Turn 50 You Earn 50”. I was tasked with finding the right story to bring this to life. I instantly thought of the Johnson family who I had met a few years prior on an island off of Portland, Maine. I knew their family history and story was something that should be shown, it just needed the right project. Leaning into their family history would be a perfect way to highlight “earning 50”. We were lucky enough to work with the folks at Underthink who brought the Johnson story to life in the most beautiful way possible. These are the kinds of projects that I love working on, finding these special stories and showcasing them with the right pairing.